Pink Moon is a mock beauty and skincare brand where I designed a visual identity that focused around a minimal typographic logo design. I heavily utilised the pink in this design and incorporated the moon into the design tying all the different aspects into one.

Pink Moon plays into the different moon cycles and looks specifically at the crescent moon and the way in which that effects us. This brand is all about rejuvenation in a seamless and fresh way. I chose to stay minimal, letting the logo be the focus of the brand. Combining a range of soft pastel colours to identify each flavour and allow for different lines helps strengthen and expand the brand.